words are singularly the most powerful force available to humanity we can choose to use this force constructively with words of encouragement or destructively using words of despair words have energy and power with the ability to help to heal to hinder to hurt to harm to humiliate and to humble. The power of the spoken word is a concept shared by many cultures and its roots go deep into pre literate history the most widely cited written reference in western civilization comes from the bible the gospel according to saint john chapter one starts in the beginning was the word and the word was with god and the word was god. Every word therefore has an effect the intensity of the effect depends on the intensity of the thought and feeling behind it and the way the word is spoken an obvious and very basic example of this is the fact that soothing words create the release of soothing chemicals in the body. The power of the spoken word florence scovel shinn we have the power of choice we may follow the magic path of intuition or the long and hard road of experience by following the reasoning mind by following the superconscious we attain the heights